Bank clients have a wide variety of requirements for their bank
Today, bank clients have a wide variety of requirements for their bank: for example, triggering a payment via e-banking, querying the current mortgage interest rates via the mobile app, paying for their morning coffee at the train station with a mobile payment solution or withdrawing cash in London, possibly even with a QR code via the mobile app. All of these business cases are entered and managed in a central data storage. And finally, this helps in advising the client even better with a holistic approach.
Commun understanding of Customer Management
Customer management does not mean presenting the current data in a nicer way. Under customer management, we understand summarising, analysing and making available again accordingly prepared data from any systems and applications in a central data storage. Already today, banks have a great deal of information about their clients: How is their liquidity, do they make many withdrawals abroad, via which channels do they contact the bank, do they trade with securities or do they wish to have their own home in future? All of this information can be used to get a clear and detailed image of the client. It enables clients to be advised better, more efficiently and in a more targeted way via their preferred channel.
In addition, enhancements for existing products are planned. For example, the current pending task system is being further optimised, redesigned and significantly expanded. Pending tasks are becoming increasingly important for advisory and banking. A current analysis shows that, on average, advisors need to have up to 250 pending tasks under control. With the expansion of the pending task system to a pending task management, it will be possible to manage, categorise and prioritise pending tasks more efficiently and more effectively in future.